🌳Reforestation

Discover our reforestation objectives and projects

My Lovely Planet has set a crazy, ambitious and ultra motivating objective of planting 1 Billion trees over 10 years!

We chose to plant trees to protect the environment because they are one of the most effective way (the most effective we could identify) of preventing and mitigating Climate change, but at the same time the loss of Biodiversity, drinkable water issues and even help fighting social injustice in poor countries.

Together with millions of players from our game, we will have a real positive impact on the future, as Edward the Fox would say!

2023 was our first planting year, and from January 2023 to April 2024 we planted more than 140 000 trees, with well known partners like Veritree in Kenya and Eden Reforestation in Madagascar, and even some ourselves in France in very local reforestation projects ;) 2023 was our first planting year, and from January 2023 to April 2024 we planted more than 140 000 trees, with well known partners like Veritree in Kenya and Eden Reforestation in Madagascar, and even some ourselves in France in very local reforestation projects ;)

7000 trees reforestation project funded by MyLovelyPlanet in France with Lycée Horticole de Tournus - photo shows only a part of the plantation site

Since May 2024, My Lovely Planet has engaged in a large agroforestry Trees plantation project in Madagascar (at “La Montagne d’Ambre”, or Amber Mountain in english) with a locally well implanted NGO: Graine de Vie.

For our first year on this project, we plan to plant 200 000 trees in the Amber Mountain vicinity!

Tree planting operation site at Amber Mountain parc in Madagascar with Graine de Vie

Now we often have this question : how can you know we really plant trees corresponding to what we announce and the Seeds you gain ingame ? - We work with well known partners who control plantations regularly for example, you can find their reports on our funding for trees planted at https://www.veritree.com/impact-hub/mylovelyplanet - We of course keep all accounting invoices of our payments to NGOs for when we are controlled by the state - We created an Impact team that will check that all our reforestation projects are advancing as planned, using good plantations methods and making sure we are not funding “wrong projects” - Finally, you can find videos of us planting trees (and follow us on social networks!) at https://www.instagram.com/mylovelyplanet_official/?hl=en

Mangrove plantation Project in Kenya funded by MyLovelyPlanet with Veritree

One of the plantation Project in Madagascar funded by MyLovelyPlanet with Eden Reforestation - saplings in pots ready to be planted

And for those who want to know more about our new Agroforestry reforestation project in Madagascar, read the rest!!

So, what is agroforestry we talked about for this new Madagascar Project? In a nutshell, agroforestry is a way of planting trees with a farming objective and in a way that imitates nature. Instead of having immense acres lands with one or 2 varieties like we often see, We will grow many varieties in a much denser plantation that can at the same time continue to benefit people long into the future, producing nutritious leaves, nuts, fruits and seeds that can be eaten to improve diets, or sold to boost incomes. We even include bushes, flowers, and other plants that we do not even count in our tree planted numbers. These denser and varied plantations also allow for a much more positive effect on biodiversity, small animals, insects and soil preservation (in a natural forest, trees and bushes of various sizes grow in a dense way).

Schematic representation of agroforestry with trees, plants, soil, animal, insects and farmers interactions

How do we run this Reforestation project locally, with our NGO partner Graine de Vie? All around the planting site, together with communities, we pick species which are both adapted to the villagers own needs, and also well-suited to a changing climate, and the erratic droughts and flooding which are now commonplace in the region. This is what is called ‘climate-smart agriculture’ or CSA approach – working with local communities to ensure the trees planted on or around their lands interest them in the long term. The more THEY want to protect those trees, the longer and better those trees will live and grow, instead of being chopped for timber someday!

How is this beneficial to biodiversity, soil protection and fighting social injustice? With agroforestry methods, neighbor villagers can help each other by learning to grow their own plants, having a high diversity of trees, crops, bushes, which can all benefit the community. Everything is useful : the fallen leaves and cut branches are used in mulching and composting to enrich and protect the soils, the high density of vegetation and dense network of roots below ground create a much better water retention and also protects soil from wind and water erosion effects; and of course, the products from the plantations (50 % of planted species product fruits or nuts) are eaten or sold to earn an income: in these countries, 90% of the inhabitants are depending on nature production to live, so these free training, tools and plants are a huge help for local population!