# Business model
## Revenues from In-App Purchases
Our revenues will come directly from **in-app purchases (IAP) in the game**, ensuring a sustainable and player-driven economy.
With the growth of the game and the increasing number of players over time, we are confident that this revenue source will continue to expand, reinforcing the long-term value of our ecosystem.
We plan on onboarding 1 million players by the end of 2025, generating an annual recurring revenue of 10 million dollars.
This is why we have decided to allocate **40% of these revenues to the company**, while **45% is dedicated to $MLC buybacks**, strengthening the utility and stability of **$MLC**. From these 45% token buy-back, 2% will be used to burn MLC, increasing its scarcity, thus its value - more details about the 2% token burn in the tokenomics section.
Additionally, **15% of revenues will support environmental initiatives**, aligning with our mission-driven approach.
By prioritizing **IAP over ads**, we create a **seamless user experience** while ensuring a steady revenue flow that fuels game development, ecosystem growth, and token sustainability.
## Data and KPIs
**Monthly active users as of June 2023 on our Beta : 300,000**
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