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  • ๐ŸฆŠSummary
  • About us
    • ๐ŸŒฑMission and Vision
    • ๐ŸŽฎUbisoft and Unity
    • ๐Ÿ“ฑMarket
    • ๐Ÿ’ฐBusiness model
    • ๐ŸŒ€My Lovely Coin (MLC)
    • โšกMLC Utility Token
    • ๐Ÿ’ŽTokenomics
    • ๐Ÿ˜ŽBuy $MLC
    • ๐Ÿš€Growth strategy
    • ๐ŸงญRoadmap
    • ๐ŸฐTeam
    • ๐ŸฆPress and partners
    • ๐ŸŒณReforestation
    • ๐ŸŒEnvironmental protection
  • LOVELY FAMILY (MLC INVESTORS)
    • โญ๏ธWhat happens next?
    • ๐Ÿš€Buy $MLC by Credit Card in 5 minutes!
    • ๐ŸคCreating a wallet - Guide for beginners.
    • โ˜‘๏ธHow to Buy $MLC on MEXC
    • ๐Ÿ”ฅHow to claim your $MLC - available on June, 25
    • ๐Ÿค‘How to transfer your $MLC on MEXC, and sell them
    • โœ…View your $MLC on MetaMask
    • โš”๏ธ Airdrop Quest
      • Airdrop Claim
      • How to know which Airdrop you participated in?
      • STEP 1 - Mail validation
      • STEP 2 - Claim if Eligible
      • STEP 2bis - Eligible for 2nd Claim phase
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Made with love by the My Lovely Planet team ๐ŸŒฑโค๏ธ

On this page
  • Revenues from In-App Purchases
  • Data and KPIs
  1. About us

Business model

PreviousMarketNextMy Lovely Coin (MLC)

Last updated 2 months ago

Revenues from In-App Purchases

Our revenues will come directly from in-app purchases (IAP) in the game, ensuring a sustainable and player-driven economy.

With the growth of the game and the increasing number of players over time, we are confident that this revenue source will continue to expand, reinforcing the long-term value of our ecosystem.

We plan on onboarding 1 million players by the end of 2025, generating an annual recurring revenue of 10 million dollars.

This is why we have decided to allocate 40% of these revenues to the company, while 45% is dedicated to $MLC buybacks, strengthening the utility and stability of $MLC. From these 45% token buy-back, 2% will be used to burn MLC, increasing its scarcity, thus its value - more details about the 2% token burn in the tokenomics section.

Additionally, 15% of revenues will support environmental initiatives, aligning with our mission-driven approach.

By prioritizing IAP over ads, we create a seamless user experience while ensuring a steady revenue flow that fuels game development, ecosystem growth, and token sustainability.

Data and KPIs

Monthly active users as of June 2023 on our Beta : 300,000

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