> For the complete documentation index, see [llms.txt](https://whitepaper.mylovelyplanet.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.mylovelyplanet.org/about-us/business-model.md).

# Business model

## Revenues from In-App Purchases

<figure><img src="/files/Rgy1Vc2qkObWeLLLAyfX" alt=""><figcaption></figcaption></figure>

Our revenues will come directly from **in-app purchases (IAP) in the game**, ensuring a sustainable and player-driven economy.

With the growth of the game and the increasing number of players over time, we are confident that this revenue source will continue to expand, reinforcing the long-term value of our ecosystem.

We plan on onboarding 1 million players by the end of 2025, generating an annual recurring revenue of 10 million dollars.

This is why we have decided to allocate **40% of these revenues to the company**, while **45% is dedicated to $MLC buybacks**, strengthening the utility and stability of **$MLC**. From these 45% token buy-back, 2% will be used to burn MLC, increasing its scarcity, thus its value - more details about the 2% token burn in the tokenomics section.

Additionally, **15% of revenues will support environmental initiatives**, aligning with our mission-driven approach.

By prioritizing **IAP over ads**, we create a **seamless user experience** while ensuring a steady revenue flow that fuels game development, ecosystem growth, and token sustainability.

## Data and KPIs

**Monthly active users as of June 2023 on our Beta : 300,000**

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