> For the complete documentation index, see [llms.txt](https://whitepaper.mylovelyplanet.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.mylovelyplanet.org/about-us.md).

# About us

- [Mission and Vision](https://whitepaper.mylovelyplanet.org/about-us/mission-and-vision.md): When you plant a tree in the game, we plant a tree in the real world!
- [Ubisoft and Unity](https://whitepaper.mylovelyplanet.org/about-us/ubisoft-and-unity.md): We have been backed and awarded by the biggest leaders in the gaming industry
- [Top 2025 Apps - Google Play Store Selection](https://whitepaper.mylovelyplanet.org/about-us/top-2025-apps-google-play-store-selection.md)
- [Market](https://whitepaper.mylovelyplanet.org/about-us/market.md): Reinventing the $90 billion mobile game industry with a simple twist and a powerful mission.
- [Business model](https://whitepaper.mylovelyplanet.org/about-us/business-model.md)
- [My Lovely Coin (MLC)](https://whitepaper.mylovelyplanet.org/about-us/my-lovely-coin-mlc.md): The green token that grows as the number of players grows.
- [MLC Utility Token](https://whitepaper.mylovelyplanet.org/about-us/mlc-utility-token.md)
- [Tokenomics](https://whitepaper.mylovelyplanet.org/about-us/tokenomics.md): “We are creating the biggest crypto for the Environment that will grow as the number of players grows.”
- [$MLC 2025 Marketing Campaign](https://whitepaper.mylovelyplanet.org/about-us/usdmlc-2025-marketing-campaign.md)
- [Buy $MLC](https://whitepaper.mylovelyplanet.org/about-us/buy-usdmlc.md)
- [Growth strategy](https://whitepaper.mylovelyplanet.org/about-us/growth-strategy.md): We empower every person in the world to act on climate protection with a simple smartphone.  Our goal is to bring 100 million new users to the blockchain through 3 foundational elements:
- [Roadmap](https://whitepaper.mylovelyplanet.org/about-us/roadmap.md)
- [Team](https://whitepaper.mylovelyplanet.org/about-us/team.md): A TEAM OF PASSIONATE AND EXPERIENCED A PLAYERS
- [Press and partners](https://whitepaper.mylovelyplanet.org/about-us/press-and-partners.md)
- [Reforestation](https://whitepaper.mylovelyplanet.org/about-us/reforestation.md): Discover our reforestation objectives and projects
- [Environmental protection](https://whitepaper.mylovelyplanet.org/about-us/environmental-protection.md): The unifying power of gaming combined with the innovation of the web3 to generate the world's largest movement for environmental protection.