Growth strategy

With already more than 520k followers on Tiktok, we touch the new generation in the heart with a game they were waiting for.
We've seen that the token value is linked to our number of users and turnover. Now let us present to you our growth strategy.

The perfect match

The 15-25 year old generation (Gen Z or the post-millennial generation) sees the world differently. This generation uses digital to express themselves, to create, to innovate and to communicate. They are bold, inventive. They are ready to face the challenges the world is facing today, which will get worse if we just sit back and do nothing.
This is a generation that sees the devastation brought by climate change every year, and wants to get involved and fight. It is a generation ready to take up the challenge of the fight to protect our beautiful planet.
We are giving them a tool to help protect what is most precious to us, right in the palm of their hand.
The My Lovely Planet market-fit is perfect with this new generation. Already more than 520k followers follow our adventures on Tiktok, more than 35k players have already created an island on My Lovely Planet. For 2 years, we worked hand in hand with 5k beta testers who helped us and guided us to create a game that this new generation will love.
We don't create our game alone in our corner, we create it with them, in collaboration with thousands of caring and enthusiastic players.

Go to market:

Here are our 4 acquisition channels:
  • Organic growth with video content creation
  • Partnerships with influencers and brands
  • Paid acquisition
  • Referral, invite your friends on your island and challenge them!

Our organic growth

This summer, we realized the importance of the vertical video format in the social network ecosystem and more broadly in the way the new generation consumes entertainment, video and information.
We realized that we could have a significant advantage over other projects by being experts in creating short vertical video content.
That’s why we have created an internal video creation studio, the My Lovely Planet Content Creation Studio, run by Romane and Dimitri :
- brainstorming and weekly editorial review
- storytelling and copywriting of scripts
- organization of shooting days
- editing of videos and translation into French and English
- posting of videos on all the platforms Tiktok, Youtube Shorts, Instagram Reels
- Replying to comments and managing the community
This enables us to create 1 original content every day and drive lots of qualified traffic from social network.
Here is our numbers as of 30/04/2023
Total subscribers : 520k

Competitive advantages 1/3 - A vision and a purpose

The mobile gaming market is huge, as we have just demonstrated. But it is also competitive. What is our advantage over the others? Why do players should download our game more than any other game?
We have unfair advantages.
A vision and a purpose: being the first "Play to Save" game in history
First and foremost, this is the main reason for the creation of My Lovely Planet because we are, as a species, facing terrible environmental challenges that must be addressed. But to be able to have a huge positive impact, we must create a sustainable and independent structure. In terms of business this vision will help both on retention and acquisition with strong PR, influencers, and a strong sense of purpose for users.
We have a global mission that unites players and improves retention.
This mission shared by all players is what sets us apart from other projects.
Creating a community of 100 million players for the protection of the planet (reforestation, biodiversity and ocean cleanup) is what unites and rallies a whole generation behind My Lovely Planet.
Every new player joins a global community, and every new member is proud of his impact in the game. This sense of duty and contribution help us spread the word and gain ew players with organic growth.
Our sincerity in this approach is very important, because the environmental credibility is the most important thing for the trust that our supporters bring to us. Clément LE BRAS has dedicated hislife to societal and environmental entrepreneurship. With, our founder has worked hand in hand with NGOs for more than 7 years and donated more than 5 million euros.

Competitive advantages 2/3 - Our partners

First of all, we have surrounded ourselves with the world's best experts thanks to the Ubisoft Lab and Unity, to create a fun and addictive game that players love.
We worked with Ubisoft teams to create a solid foundation and understand the canvas for improving game design, gameplay, monetization, retention, data analysis and community animation.

Competitive advantages 3/3 - Innovative gameplay

We are combining long term gameplay (communities, planet customization) and short term gameplay (casual games).
My Lovely Planet plans on becoming one of the main casual games hub. As we saw, casual gaming is one the biggest market in terms of the number of players but players switch very quickly from one game to another. We want players to be able to enjoy new casual games and, in the meantime, to build long-term communities and engagement.
"Simply put, it is a mix between candy crush and animal crossing. "


We see some environmental game launching but it's still very early.
Our true competitors are all the casual mobile gaming companies from King and Voodoo to small publishers,

Becoming a hub of casual minigames

While developing their island, players will be able to access new casual minigames in the Game Arena.
The Game Arena is the most important place of the island, it’s where players can play mini-games and challenge each others.
The Game Arena
My Lovely Planet team is aiming to produce one new minigames per day. As part of the scale up strategy, we will enable developers and creators to produce their own minigame and earn revenue from it.
Casual gaming is a broad category that includes a variety of games that are easy to play, accessible to a wide audience, and typically have simple gameplay mechanics (like Candy Crush, Angry Birds, etc…)
Soon, we will become a hub of casual mini-games, with hundreds of mini-games, where each player will be able to find the mini-game that fits him or her best, or change the game every day to never get bored!
The idea is to be able to play without limits, while staying in the My Lovely Planet ecosystem, helping Edward in his mission and making his island evolve.
Today, we already have four minigames that we have developed ourselves :
  • Clean The Waste -> A construction game inspired by tetris
  • Honey Party -> A whack-a-mole inspired game
  • Find the pet -> A classical memory game, remember the position of each animal!
  • Happy Frutty -> A game where you need to coordinate mind and fingers to match fruits to the right place in trees
We will also add endless runner games that are very populars, Card and board games, Arcade-style games, Puzzle games or simulation games.
Each time a new minigame will be released, players will receive a notification with a challenge to come and test the game, so creating minigames will be an important part of our retention strategy.

Solo gameplay

Each casual minigame can be played as a solo game for ease and fun.
Tournament and competitive modes
Tournaments will be organized and each mini game is having a competitive mode where players can earn orbs and seeds, with ranks from bronze to champion, weekly tournament, dual or battle royal mode.

Building strong and engaged communities

Communities are going to be a central aspect of My Lovely Planet. Players will be able to join as many communities as they want and to invite their friend on their island.
Here are some functionality for communities:
  • Chat
  • Community missions (tree planted, waste collected, etc.)
  • Challenge other player of the community in dual mode
  • See the global environmental impact of the community
  • Organize real world event

B2B revenus

Future new revenue streams will be explored as My Lovely planet Community grows.

Going mainstream with 100 millions holders

Polygon is also the blockchains for mass adoption, and that's what we are seeking with My Lovely Planet.
We are preparing the foundations of a game used by hundreds of millions of players, where the web3 is an invisible technology that brings extraordinary and immersive features in terms of game experience, access to communities, rewards for contribution, ownership of magical virtual objects, and many other possibilities that will be developed in the coming years!
This is our philosophy, to create a game that people love, and to bring them an even more enjoyable experience through an innovative technological tool.
We are innovators, and web3 gives us endless possibilities.
We also want to inspire a new generation to create unicorns with impact.
Made with love by the My Lovely Planet team 🌱❤️