🌱Mission and Vision
When you plant a tree in the game, we plant a tree in the real world!
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Made with love by the My Lovely Planet team 🌱❤️
When you plant a tree in the game, we plant a tree in the real world!
Last updated
My Lovely Planet is the first "Play to Save" game. The main concept is that everything you do in the game has a positive impact in the real world.
For instance, if you plant a tree in the game, we plant a tree in the real world 🌳
If you clean waste, we also do so in the real world.
If you protect animals in the game, we protect biodiversity in the real world.
By funding concrete and efficient environmental actions by two means.
Firstly, by donating 15% of the revenue generated from ads and in-app purchases made in My Lovely Planet to NGO partners that take action in the real world.
Secondly, by allocating 28% of the initial My Lovely Coin supply to our Environmental Treasury.
The revenue donated to the environment is generated from both free-to-play gameplay (ads and in-app purchases) and NFT (via MLC through the environment treasury).
See more in "Saving the environment"
The story of My Lovely Planets begins with a message from the future.
This message is sent by our friend Edward, a fox scientist who lives in 2083. This message is a video that we still have to decode. So far, we've only managed to extract the voice and a few images.
Clément Le Bras is the founder of My Lovely Planet.
With lilo.org, his first company, Clement has already experienced how the internet can be an amazing tool when put to the service of our planet. Lilo is an ethical search engine that gives 50% of its revenue to NGOs chosen by users.
Clement has brought Lilo from 0 to more than 6 million active users, €10 million in revenue and given €5 million to thousands of partner NGOs.
Clément truly believes that blockchain technology and gaming can be an amazing, efficient and powerful tool to tackle the most pressing environmental issues. My Lovely Planet is what has been born from this vision.
The first "Play to Save" community.
Climate change is fuelling a mental health 'eco-anxiety' crisis among children and young people, some of it fuelled by social media and much by a feeling of powerlessness.
More and more people are concerned about climate change.
Our first mission is to unite 100 million players around the world on the first and biggest "Play to Save" community to:
Plant and protect one billion trees by 2030
Clean one million tons of plastic from the ocean
Protect biodiversity and animal welfare
Our second mission is to create the biggest fund for environmental protection thanks to the My Lovely Coin token.
Technology, gaming, and blockchains have the potential to be one of the most powerful tools to unify and empower people to help solve pollution, climate change and the dramatic loss of biodiversity. Three of the most pressing and hard solving issues of our time.
My Lovely Planet is also a story about inspiring a new generation to be creative and to find new solutions for our planet.
Our vision for My Lovely Planet is to become a global leader of the mobile gaming industry and a major contributor to the environment thanks to a mobile game that gives everybody the power to act for the climate while having fun and meeting new people.
Is blockchain compatible with an eco-friendly project ?
My Lovely Planet's token (MLC) and NFTs are based on Polygon which is a layer 2 of Ethereum.
We all heard that blockchain is really energy intensive and polluting. So how could you make an eco-friendly project on blockchain ?
It’s possible because there are two different blockchain technologies. One is Proof Of Work, used by Bitcoin. The other is Proof Of Stake, used by Polygon and Ethereum.
Proof of Stake technology consume up to 2,000,000 times less energy for the same number of transactions. This is more than the difference between a plane CO2 emission and an electrical bike. In other word, Proof of Stake technology answers all questions about blockchain energy consumption and pollution in terms of negative impact.
But we don’t stop there. We can have an amazing positive impact for the planet with blockchain technology. See more in the "Environment protection" section.
My Lovely Coin (MLC) at the center of an Ecosystem of eco-friendly products
Our vision for our company is to develop an ecosystem of services that will all generate money, which will be used to increase the money we give to the planet and to buy back MLC.
All these products will have one common ground: you will spend your MLC and generate money for the environment.
Here is a list of products we plan to launch within the next 5 years:
My Lovely Shop: An ethical competitor of Amazon
My Lovely Brand: Customised islands for major companies and brand partners
My Lovely Collectible: An NFT marketPlace
My Lovely Friend: A social network
My Lovely News: Multi-channel media to engage young people and put pressure on major polluters
My Lovely Shirt: A marketplace for ethical products Etc.
