> For the complete documentation index, see [llms.txt](https://whitepaper.mylovelyplanet.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.mylovelyplanet.org/about-us/usdmlc-2025-marketing-campaign.md).
# $MLC 2025 Marketing Campaign
Starting **September 18 2025**, My Lovely Planet is launching its **largest marketing campaign to date**, with the goal of positioning **$MLC as the leading green token in Web3 Gaming**. This campaign will run for **four consecutive months**, with high-intensity exposure across social platforms, partner channels, media, and the Web3 ecosystem.
### Key Objectives of the Campaign
* Grow $MLC awareness and credibility in the Web3 ecosystem and beyond
* Accelerate user acquisition and token adoption
* Highlight MLP’s environmental mission and concrete real-world impact
### Campaign Structure
Every **two weeks for four consecutive months**, a major communication milestone is planned, including:
With ONE SPECIAL competition:
This campaign will be relayed by top voices to reach as many people as possible