🦊Summary

"Create the largest worldwide community committed to the protection of the environment through gaming and blockchain"

Edward and the Lovely Protectors

Founded by Clément Le Bras (ex-founder of lilo.org, 6 million active users per month and €10 million in revenue), My Lovely Planet is the Web3 mobile game designed to protect the Environment, accelerated by the Ubisoft Lab, and powered by the Polygon blockchain 🌎

The game My Lovely Planet is already available on App Store and Play Store.

The concept is simple: everything you do in the game has a positive impact in the real world. For instance, when you plant trees in the game, we plant trees in the real world.

When a player cleans up trash on their island, we clean up trash in the oceans, and when a player protects animals on their island, we protect biodiversity in the real world.

Our goal is to create a community of 100 million players to act together by 2030 to:

• Plant one billion trees

• Clean up one million tons of ocean waste

• Protect biodiversity (40,000 endangered species)

With My Lovely Planet, you can play an ultra-fun game, meet and challenge thousands of other players all around the world, make cool friends, and have a personal and collective impact in protecting our planet.

It's the simple and fun way to act for the climate that the new generation has been waiting for.

We are part of Ubisoft Entrepreneurs Lab @Station F, and we have won the “Unity for Humanity” award, one of the most selective gaming program on the planet.

We address the fast-growing 90 billion mobile gaming market with an innovative value proposition that appeals to the new generation. Our vision for the game is to become the main worldwide casual game platform with 100 million players.

And that is just the tip of the iceberg. We want to create the biggest fund for environmental protection in the world: the Environmental Treasury

To achieve that ambitious vision, we created the My Lovely Coin (MLC), the token of our project.

MLC is the currency of the My Lovely Planet game.

Players can also buy NFT Lovely Protectors to access exclusive items and gameplay, and to earn MLC tokens in the game.

This means that the more players there are, the more the MLC will grow in value. More precisely, 85% of our in-app purchases will be used to buy back the My Lovely Coin. See more in the My Lovely Coin Section

28% of the global supply is allocated to the Environmental Treasury. Every MLC holder will have a voice in choosing which project is financed by the Environmental Treasury.

It’s a simple but revolutionary concept. Last but not least, MLC is going to be the infrastructure token of all the next products launched by My Lovely Planet. Imagine an ethical competitor to Amazon where every purchase is made with MLC and reward its buyers. An ethical competitor to Instagram where every like helps finance the planet thanks to MLC and rewards its user.

This is the destination to which we are heading. A global cryptocurrency to heal and protect our beautiful planet, supported by hundreds of millions of people around the world.

This is the dream we want to share with you.